Pedro Cruz — Art Director

Pedro Cruz is an Art Director based in Porto, Portugal, featured in the Art of Styleframe library. The selections below link to the artist's own portfolio for verified work history and credits.

Who he is

Cruz runs his portfolio under the name Endless Place. The site's own description is short and specific: a freelance art director working on concept design, motion graphics, graphic design, branding and storyboarding, based in Porto, Portugal. The heading he puts above his own name reads Concept Designer, Art Director, Designer, in that order, and the showreel on the site is dated 2024.

Sports and esports, at volume

Scroll the gallery and one pattern takes over. Broadcast sports and competitive gaming carry most of the recent work: the NFL Network rebrand, an NBA Finals package, NWSL, PBR, the UFC refresh, and the CBS piece for Superstar Saturday Night. Esports sits right alongside it, and not as a lesser sibling: LOL Worlds 2022, the LCS package, Valorant Tour 22 and Valorant VCT23, the Call of Duty League, and the Freefire World Series 2022.

The two categories share a problem worth naming. Both need identity systems that survive being cut into stings, lower thirds, bumpers and stadium screens, often across a season. That's a different discipline from a single beautiful film, and it's the one this portfolio keeps returning to.

Games, entertainment, and the earlier chapter

Game and entertainment titles fill out the rest. Final Fantasy XIV and Hitman III VR come from the game side, Moon Knight and Dungeons & Dragons from film and streaming, and Audible appears twice, as Origins and as Words + Music. Monumental and Mountain West round out the broadcast entries.

The older selections listed below trace a different phase entirely, with title sequence work for FX Networks and Playstation Network produced at Sarofsky, and Portuguese commercial and identity projects. Worth reading the two lists side by side to see how a concept designer's range widens over a decade.

Portfolio highlights

• Client: Miranda Promotional video for a leading supplier of bicycle and motorcycle components. The concept is based on the cold forged aluminium technology. — Studio: Nebula Studios · Year: 2014
• AHS-01 - Credits - Client: FX Networks Studio: Sarofsky · Producer: James Babiarz · Creative Direction: Erin Sarofsky · Year: 2014 · The concept is a circus stage with four sealed boxes and inside we have th
• AHS-02 - Client: FX Networks Studio: Sarofsky · Producer: James Babiarz · Creative Direction: Erin Sarofsky · Year: 2014 · The concept is based on this old Freak Show Circus because they are always wandering
• POLIS OPEN TITLES - Client: SMI Directed: Steven Ilous · Original story by Daniel Perea · Year: 2014 · Opening and ending title · sequence with a custom typeface. · Set in the distant future · POLIS is a sci-fi thrill
• Client: Playstation Network Studio: Sarofsky · Executive Producer: Steven Anderson · Creative Direction: Erin Sarofsky · Year: 2014 · Powers, an edgy dramatic series, follows the lives of two homici
• OODA-Oporto Office for Design and Architecture. The concept of narrative used in the OODA Showreel assumes the duality sculpture / architecture.
• Click-ec Corporate Identity for CLICK - ELECTRONIC CULTURE Producer of events focused exclusively on electronic music culture.
• SpieUp - Teaser animation opening Credits - Direction: This is Pacifica:tm: 3D artwork: Raul Arfwedson Animation: Pedro Cruz

Where to see the work

Each tile above opens the matching case page on endlessplace.com, where the 2024 showreel also lives. Older projects are archived on Behance.