Simon Robson — Director

Simon Robson is a Director based in Australia, featured in the Art of Styleframe library of motion design and visual design talent. This profile aggregates selected works documented in the gallery alongside attribution links back to the artist's own portfolio for verified context.

Across 12 catalogued projects, Simon's range covers chartered accountants ANZ, McDonalds Mini Games, Mastercard, Remarkable and more, with every entry pointing to the artist's original source rather than a rehosted copy. The set runs through ECU - Made Here, Swinburne University - Not Just A Piece Of Paper, R U OK? Everyday, Victorian Government - Best Start Best Life, among others, and every thumbnail sends you to the artist's site, not a reposted file.

Full reels, case studies, and contact details live at northboysouth.com; this page works as an editorial index pointing toward those primary sources. Keeping coverage of designers like Simon tied to Australia rather than a generic style taxonomy is a bias toward the particular this publication has tried to hold onto through every redesign.

Simon Robson directs animation and mixed-media film under the studio name North Boy South. The gallery below is built from the project pages he hosts on his own site, one link per piece.

What he does

Robson's site splits his output into advertising, film and art, sculpture and illustration. The advertising half is where the commercial brand names sit. The film and art half is where the longer, more argumentative work lives. He tends to be credited as director, and on documentary projects as animation director.

Works in the gallery

Start with the commercial side. CA ANZ - Chips came out of a question he poses himself: how do you make something epic from a pile of second-hand chip boards sourced around Sydney? McDonalds - Mini Games was made with DDB Sydney and Passion Pictures, and it's populated by a helium-headed hyper lady golfer and a grumpy, pirouetting old golf dude. Mastercard - Priceless Gigs is a series of spots he directed with a tactile in-camera approach married to the transitional ideas he's become known for.

reMarkable - Get Your Brain Back is the outlier in reach. The two-minute animated call to arms racked up more than eight million Facebook views in eight days. ECU - Made Here, Swinburne University - Not Just A Piece Of Paper, R U OK? Everyday and Victorian Government - Best Start Best Life round out the advertising selection.

The film and art page carries the heavier material. What Barry Says is described on his site as a two-minute film confronting the US war on terror and war corporatism. Coalition Of The Willing is a climate change film created by more than twenty studios worldwide, which is an unusual production model for animation and worth a look on that basis alone. Taking Liberties is four animated sections he directed for the UK feature documentary, a job he took after becoming a collaborator with director Chris Atkins.

Earth Day Network - Earth Definition was made with Mighty Nice for the Earth Day Network initiative aimed at online streaming carbon emissions. Not the most obvious subject for animation, which is probably why it works.

Portfolio highlights

chartered accountants ANZ How to make something epic from a bunch of old chip boards sourced from Sydney's second hand electronics stores?
McDonalds Mini Games DDB Sydney , Passion Pictures & I had a a bucket load of fun imagining amongst other things; A helium headed hyper lady golfer, a pirouetting 'off his stroke' old grumpy golf dude, a histrionic bi
I directed each of the spots for this series of MasterCard commercials with a tactile in-camera approach, married with the playful transitional ideas I've become known for. We did everything in came
Remarkable With the launch of 'Get Your Brain Back' racking up over 8 million Facebook views in 8 days, the 2min animated, call-to-arms film has resonated around the world.
I was invited to join the Taking Liberties film as animation director and jumped at the opportunity. Chris Atkins the director and I became collaborators.
Earth Day (PIXLES) Simon Robson and Mighty Nice have teamed up to create the animated film for Earth Definition, the new initiative launched by Earth Day network to help combat online streaming carbon emissions.