Jimmy Yuan — Director

Jimmy Yuan is a Director based in Australia, featured in the Art of Styleframe library. The selections below link to the artist's own portfolio for verified work history and credits.

Who he is and what he does

Yuan is the creative director and owner of Mirari & Co., the Sydney studio he founded in 2010. The company works across broadcast branding, television and cinema commercials, web films and title sequences, and Yuan directs most of it himself.

He writes about the work in the first person plural, always "we", which fits how the studio operates. The projects below are studio output with him steering rather than solo pieces.

HBO Asia

One relationship dominates the gallery. HBO Asia commissioned the South Asia channel rebrand for India, and the studio kept coming back: a Christmas Game of Thrones ident, an earlier Asia Festival ident, and Sand of Time, built around the message that every bit counts when you're making great things. His own note on the Christmas ident says simply that they were happy to work with an old friend again, which is a decent measure of how that relationship went.

Commercial and campaign work

Cartier approached the studio to produce a short film launching a 2013 luxury jewellery series, with a brief asking for five distinct universes. Star Alliance The Way came through Atomic agency and NTS in London, promoting the airline network in China. Two Unilever campaigns are documented, Hellmann's UK and Persil UK, and an MTV Summer ident covers the music channel side.

Glory of Heroes was made with collaborators in China: a twenty-second animation opening an international martial arts competition.

Personal and studio projects

The Heart of Sky is the outlier. Yuan describes it as a chronic background project the studio worked on across two years, fitted around client jobs. Jump Doll and the Dow pitch frames sit in the same experimental category, and the Mirari 2017 reel collects the period's output in one place.

Portfolio highlights

• We were thrilled to be approached by Cartier to produce this short film for launching their super luxury 2013 series of Jewelries. In the brief, we were asked to create five different universes to se
• Dow Pitch Frames
• It was a pleasure to help our friend in China to produce this exquisite piece. The 20 sec animation is for the grand opening of an international martial art competition 'Glory of Heroes'. Taking inspi
• HBO South Asia Re-brand We were commissioned by HBO Asia to help rebrand their network in India.
• HBO xmax Ident We were so happy to work with our old friend HBO Asia again, to produce this lovely Christmas Ident for them.
• PITCH COLLECTION
• HBO Sand of Time In the beginning of this year, our old client HBO Asia asked for us to help craft a visual spot to deliver the message 'When it comes to making great things...every bit counts' and 'HBO Originals Produc
• We are committed by Atomic agency and NTS from London, to produce this slick commercial video for Star Alliance, to help promote their luxurious and connective networks in China.
• The Heart of Sky In the past two years, we've been working on this short film as a chronic back ground project.

Where to see more

Project pages with stills and credits are on Behance, and the studio archive is at cargocollective.com/mirari_tv.