PlusOne — Motion Designer

PlusOne is a Motion Designer based in Netherlands, featured in the Art of Styleframe library. The selections below link to the artist's own portfolio for verified work history and credits.

An Amsterdam studio, not a solo artist

PlusOne describes itself on its own site in four words: Amsterdam, studio for branding and motion design. That pairing matters when you read the work. The projects catalogued below aren't a run of one-off animations; most of them are identity systems that happen to move, which is a different craft from cutting a spot.

The site splits its output into branding, motion and digital art, with reels for each. Anyone who has tried to keep a brand system coherent across a website, an app, a film and a set of test cards will understand why a studio bothers to organize a portfolio that way.

Who the work is for

The client list running through the gallery skews toward large Dutch and European names. Philips shows up twice over, as a visual identity and a design language. ING and Adyen cover finance, Asics and Tommy Hilfiger cover sport and fashion, Rituals covers retail, and Eni sits on the energy side. Lightyear and Carbyon are the climate-tech entries, and Aidsfonds is the public health one.

Alongside the corporate accounts sit pure identity builds: Kaiko, Oopen, Valley and Lineage. The Edge brand identity and Tripolis-Park connect back to architecture, and the SPDRs campaign is the exchange-traded fund work already documented in the older selections further down this page. Minerals rounds it out on the digital art side.

Is a branding studio a motion designer? PlusOne makes the argument that the distinction stopped being useful a while ago, and the portfolio is the evidence.

Portfolio highlights

• After winning a competitive pitch together with The Outpost, we joined forces in developing a TV campaign for Select Sector SPDRs, a family of exchange-traded funds. The first 60 second commercial a
• Various Frames A selection of style frames we've created the past few years.
• We were approached by Milan based agency Touch Italy to create a stylized, hand-painted TV commercial for UBI Banca - an Italian banking group. It's one of the most progressive briefings we've seen f
• The Edge is one of the most innovative and sustainable office buildings in the world and is referred to as 'a computer with a roof'. For this architectural masterpiece we've created two films.
• The Ambient Life
• Saeco
• Philips PHS
• Philips Design Manifesto In 2015 Philips was celebrating 90 years of design and we were tasked with creating their Design Manifesto.
• We were asked to create a commercial for the global introduction of Oppo's highly anticipated new mobile device, the Find 7.
• DMWR
• Between Love and Desire Styleframes for a short film that unfortunately never saw the light of day.
• Be Sexy Be Smart Soa Aids Nederland asked us to help develop a campaign to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Du
• For our good friends Leadsmen, a Dutch electronic outfit, we've created a teaser for their album Arctic, which was released the 21st of April 2015.
• The Amsterdam Museum recently opened a new exhibition: Amsterdam DNA. The exhibition takes you on a three-dimensional journey through our capital's history.
• ADCN is the association for creativity in advertising and design in The Netherlands. For this year's Awards Ceremony they asked us to create a visual package.

Where to see the work

Each tile above opens the studio's own case page. The full archive, the showreel and the branding reel are at plusoneamsterdam.com, with day-to-day output on Instagram and LinkedIn.