Styleframe articles and design guides

The frame that sells the job before anyone animates a pixel. This tag is the core of the site: what a styleframe is, what separates a good one from an expensive mood board, and how an approved still becomes motion without losing what got it approved. There's a free brief template here too. We take the position that a styleframe is a decision document, not a poster. Generated frames have a place in that process and a sharp limit, and we're specific about where the line sits.