Heatmaps articles and design guides

Where do people actually click? Heatmaps answer that, and the articles here treat them as evidence rather than pretty pictures. We walk through click maps, scroll depth, move maps, and the sample sizes you need before a warm spot means anything. There's a healthy dose of skepticism too, since a red blob can lie if you read it wrong or your traffic is skewed. Aimed at UX researchers and conversion-minded designers who want to pair heatmap data with session recordings and analytics instead of redesigning a page off one screenshot.