Conversion articles and design guides

Design that moves a number. Everything filed here treats conversion as a craft problem, not a growth-hacking trick: how form friction kills signups, why a single misaligned CTA can cost double-digit percentages, and how motion either guides a click or distracts from it. We care about the honest version of this work, where you test a change and it loses, and you learn something anyway. Aimed at designers and product folks who ship real funnels and want to reason about what actually shifts behavior versus what just looks persuasive.